Heineken Marketing Mix free essay sample

But globally Coca Cola is  pioneer and Pepsi  is follower. ThePepsi makes defense strategies so that it can maintain its position in the market. While Page 3 of 24 Marketing Plan of PEPSI Coca Cola is a challenger and it makes attack strategies so that it can become themarket EXECUTIVE SUMMARY The purpose of this marketing plan is to develop an understanding about howPEPSI is marketed and distributed in the market (Product, Price, Promotion andDistribution). In this project different analysis are performe. Companyimage,  mission  statement,  goals  amp;  objectives,  core  business  areas,  SWOTAnalysis,  Industry  Analysis,  Marketing  Program,  target  markets,  MarketingStrategy, Marketing Environment, Point  of  Differencesamp; Positioning At the end itwas discussed that what are the core marketing strategies that make PEPSI themore powerful brand. COMPANY HISTORY Pepsi Cola International is world-well-known soft drinks brand. It is a very wellorganized multinational company, which operates in almost all over the world. They produce, one of best-carbonated drinks in the world. We will write a custom essay sample on Heineken Marketing Mix or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Pepsi is a symbol of  hygiene, quality and service, all over the  world. Pepsi is producing Cola for  morethan 100 years, and it has dominated the world market for a long time. Its headoffice is in New York. Page 4 of 24 Marketing Plan of PEPSI Initially Pepsi was used as cough syrup in America, and sold in pharmacy. Butthe taste of that syrup was liked by the people and then added water andcarbonation and with the passage of time it is used as a regular drink and now itis world largest soft drink brand. In beverage sector pioneer is Coca cola andPepsi is follower. In 1909 more than 24 American States gave license to Pepsifor sale. Pepsi Cola was first introduced in 6. 5 ounce bottle. Pepsi was firstregistered in 1932. In 1932 Pepsi Cola was introduced a big bottle of 12 ounce. In 1950, the PepsiCola formula was slightly changed and the sweetness and calories in Pepsi Colawere decreased. In 1957, the bottle was changed to new attractive bottle and theproduct line was also increased by introduction of two more products that wereTeem and Marinda.